CASE STUDY: CASE-CI.COM
CASE Consultants is an international firm of consultants that empowers clients to address evolving climate-driven and other challenges impacting their core businesses, supply chains, and communities. They provide data-driven, customized strategic and technical sustainability solutions.
This project was more than a visual redesign. The goal was to create a refined, user-friendly Squarespace website that better reflected the quality of the business while improving clarity, navigation, and overall online presence.
Like many growing businesses, the previous website had evolved over time without a clear structure. Information was difficult to navigate, messaging lacked cohesion, and the visual presentation no longer aligned with the professionalism of the brand. Through a combination of creative consulting, website strategy, and custom Squarespace design, the site was rebuilt with both aesthetics and functionality in mind.
The updated website focuses on clear information architecture, intentional user experience, and a more elevated visual identity. Simplified navigation, improved page hierarchy, and stronger calls-to-action help guide visitors naturally through the site while supporting engagement and conversions.
As a Squarespace website designer based in Asheville, NC, I work with businesses, coaches, speakers, creatives, and nonprofits to create websites that feel both beautiful and purposeful. Every project is approached collaboratively, with close attention to messaging, brand perception, usability, mobile responsiveness, and long-term flexibility.
The result is a website that not only looks more polished, but also communicates more clearly, builds trust faster, and creates a stronger connection with the right audience. Thoughtful design decisions — combined with strategic content organization and SEO-focused structure — help transform a website from a simple online brochure into a meaningful business asset.
Since the topic mostly relates to science and the environment, I had so much fun searching for the perfect stock imagery to highlight these serious issues. Unsplash didn’t disappoint!
“Working with Vanessa was fantastic! We aligned right away, and she went the extra step in really getting to understand what we wanted, brought in her creative talents in just the right way, and gave us a brand identity, new website, and experience that went well beyond merely meeting our needs. I can't recommend her highly enough, and look forward to our next projects together.”
~ Liz Tarquin, CEO, CASE-CI