CASE STUDY: EQUINOXWOODWORKS.COM
Equinox Woodworks is a worker-owned cooperative based in Burnsville, NC, building custom homes, timber frames, and commercial spaces in the South Toe Valley and surrounding mountains of Western North Carolina.
This project was more than a visual redesign. The goal was to create a refined, user-friendly Squarespace website that better reflected the quality of the business while improving clarity, navigation, and overall online presence.
Like many growing businesses, the previous website had evolved over time without a clear structure. Information was difficult to navigate, messaging lacked cohesion, and the visual presentation no longer aligned with the professionalism of the brand. Through a combination of creative consulting, website strategy, and custom Squarespace design, the site was rebuilt with both aesthetics and functionality in mind.
The updated website focuses on clear information architecture, intentional user experience, and a more elevated visual identity. Simplified navigation, improved page hierarchy, and stronger calls-to-action help guide visitors naturally through the site while supporting engagement and conversions.
As a Squarespace website designer based in Asheville, NC, I work with small businesses, coaches, speakers, creatives, and nonprofits to create websites that feel both beautiful and purposeful. Every project is approached collaboratively, with close attention to messaging, brand perception, usability, mobile responsiveness, and long-term flexibility.
The result is a website that not only looks more polished, but also communicates more clearly, builds trust faster, and creates a stronger connection with the right audience. Thoughtful design decisions—combined with strategic content organization and SEO-focused structure—help transform a website from a simple online brochure into a meaningful business asset.
“Vanessa redesigned our website, handled our SEO, and formatted all our images for proper resolution - fast! She took a dated site and made it modern, got it flowing the way it should, and was totally adaptive when I came to her with changes. No BS, just results. If you want someone who gets things done without wasting your time, she's your person.”
~ Meghan Lundy-Jones, Co-Owner, Equinox Woodworks